He trails his hand along the wall, searching for cracks. It shines on the bones where they show through his skin. It catches the edges of his tattered coat. No moon, and yet he is bathed in moonlight. There is a narrow gap between the door and the rock, and when the breeze is right, it carries the scent of summer, sweet as melon, and the distant warmth of sun. It is a grim stretch of stone, an iron door locked and bolted at its center. The master of the house stands at the garden wall. Just don’t stay for too long…or you might never be able to leave. So take a trip with us to Gallant, you’ve been cordially invited. There are ghouls, shadows, secrets, and all the elements we’ve come to love from V. She returns to a childhood home she didn’t know existed and learns about her families haunting past. It’s an atmospheric, dark tale about a girl named Olivia, drawn to the worlds of both the living…and the dead. Nothing beats reading the original book by the Heath Brothers though – here’s a link to get a copy, or you can read on to find out how to make your messages spread like wildfire.There’s a new story on the horizon, Gallant.

We hope these examples will help you to deepen your understanding of the SUCCESs stickiness checklist. STORIESĪnd finally, here are 11 good examples of story-telling in marketing. Still unsure how to create emotion-centric marketing messages? Here are 13 more examples. Here are 12 more examples of how credibility is built/ created in marketing. Here are an additional 15 examples of concreteness in marketing. Likewise, here are another 18 examples of surprising marketing messages that grab your attention and pique your interest.

SIMPLEįor the marketers out there, here are the 23 examples of the “Simplicity” principle being applied in real-life marketing campaigns. Here are some examples and illustrations for each of these items, courtesy of Referral Candy! 1.

To recap, here are the 6 key ingredients to make any message “stick” in your mind (read the details in our book summary). *Love it!* Here’s a reblog, with some adaptation to their original graphics/ illustrations. Well, we were really excited to find this summary illustration by Referral Candy, which condenses some of the powerful examples in the book and real life, all in graphics. Read our book summary of Made to Stick here. Made to Stick by Chip Heath and Dan Heath is no doubt one of our favourite books about messaging and communications, with so many vivid and interesting examples that bring their points to life (and make ’em stick).

Schwab gallant